BRITISH FIRES
British Fires: Electric fires inspired by nature
Inspired by the landscapes of the New Forest National Park in Dorset, every fire in the range delivers instant heat and a convincing flame effect. This is true no matter where you have yours – from a period living room to a modern media wall. That’s the promise at the heart of the brand: the atmosphere of a real fire with none of the installation constraints.
Why choose British Fires?
Award-winning flames
Flame technology that’s set the benchmark for electric fires – so you get all the atmosphere of a fire with none of the compromise.
Royal recognition
Received the independently verified King’s Award for Enterprise in International Trade – recognition of the standards behind every fire we export.
An exclusive range
Sold and supported only through selected, specialist UK retailers – so you get expert advice and fitting from people who know the range inside out.
5-year warranty
Five years of cover as standard on every fire in the range – so you’re protected for longer, with nothing extra to arrange.
Dependable support
Available through Burning Desires with expert advice provided before you buy and aftercare once installed.
What does the British Fires range include?
The British Fires range covers four distinct formats, so there’s a fit whether you’re renovating a period fireplace or designing a media wall from scratch.
New Forest inset fires
The New Forest range comprises glass-inset electric fires finished with deluxe real log detailing, designed to slot into an existing fireplace opening for an instantly convincing, chimney-free upgrade.
Electric stoves
For a freestanding look, British Fires’ electric stoves include cast iron and steel-bodied models, bringing the solid, considered presence of a wood-burning stove without the fuel or flue.
Electric fireplace suites
Complete fireplace suites combine the fire itself with a coordinated surround, giving you a finished look straight out of the box.
Media wall conversion kits
For contemporary media wall installations, British Fires offers 1, 2 or 3-sided glass display conversion kits, allowing the fire to become a striking focal point beneath or beside a mounted television.
New Forest inset fires
The New Forest range comprises glass-inset electric fires finished with deluxe real log detailing, designed to slot into an existing fireplace opening for an instantly convincing, chimney-free upgrade.
Electric stoves
For a freestanding look, British Fires’ electric stoves include cast iron and steel-bodied models, bringing the solid, considered presence of a wood-burning stove without the fuel or flue.
Electric fireplace suites
Complete fireplace suites combine the fire itself with a coordinated surround, giving you a finished look straight out of the box.
Media wall conversion kits
For contemporary media wall installations, British Fires offers 1, 2 or 3-sided glass display conversion kits, allowing the fire to become a striking focal point beneath or beside a mounted television.
How we deliver your British Fires installation
From the first showroom visit to the final setup, you’ll get all the expert support you need. Here’s what to expect from our British Fire installation service:
Free consultation & space assessment
We start with a free consultation to understand your room, any existing fireplaces or stoves, and what you want to achieve.
Model selection & recommendation
Based on our review, we recommend the specific model, format, and finish best suited to your space and budget.
Professional installation & coordination
Our team coordinates the full installation, working around any wider renovation or surrounds.
Ongoing support & aftercare
Once installed, we remain on hand for aftercare, servicing questions, and warranty support.
British Fires installation & safety assurance
Because British Fires’ entire range is electric, installation is considerably simpler than a gas or wood-burning alternative. There’s no flue, chimney, or gas safety certification required; each fire simply needs a safe, correctly specified electrical connection carried out to current wiring regulations. This makes British Fires one of the most simplest premium fires to install in homes without an existing chimney.
What are the benefits of British Fires?
British Fires brings realistic flames with unique advantages over both open fires and standard electric alternatives.
Realistic flames without a flue or chimney
You get the visual impact of a real fire in any room of the house, including those with no chimney breast at all.
Air Curtain heat distribution
British Fires’ proprietary Air Curtain technology draws cool air in from the top of the unit and distributes warm air out through a fan at the bottom, giving more even room heating than a standard electric fire.
Lower running costs and fewer emissions
Running an electric fire typically costs less and carries a smaller carbon footprint than an equivalent gas fire, without sacrificing visual realism.
Striking design for media walls and modern interiors
The range’s clean lines and flexible formats make it a natural fit for contemporary media wall schemes and modern interior design, not just traditional fireplace openings.
Realistic flames without a flue or chimney
You get the visual impact of a real fire in any room of the house, including those with no chimney breast at all.
Air Curtain heat distribution
British Fires’ proprietary Air Curtain technology draws cool air in from the top of the unit and distributes warm air out through a fan at the bottom, giving more even room heating than a standard electric fire.
Lower running costs and fewer emissions
Running an electric fire typically costs less and carries a smaller carbon footprint than an equivalent gas fire, without sacrificing visual realism.
Striking design for media walls and modern interiors
The range’s clean lines and flexible formats make it a natural fit for contemporary media wall schemes and modern interior design, not just traditional fireplace openings.
Hear from our happy customers
BURNING DESIRES FIREPLACES TRANSFORMED MY LIVING SPACE INTO A COZY RETREAT. STYLISH DESIGNS EXCEEDED MY EXPECTATIONS.
Jessica Adams
BURNING DESIRES TRANSFORMED MY SPACE WITH THEIR EXQUISITE DESIGN. HIGHLY RECOMMEND.
Samantha Green
I RECENTLY MADE MY FIRST PURCHASE FROM BURNING DESIRES, AND I MUST SAY, THE EXPERIENCE EXCEEDED ALL MY EXPECTATIONS!
Daryll Monovic
BURNING DESIRES FIREPLACES TRANSFORMED MY LIVING SPACE INTO A COZY RETREAT. STYLISH DESIGNS EXCEEDED MY EXPECTATIONS.
Jessica Adams
BURNING DESIRES TRANSFORMED MY SPACE WITH THEIR EXQUISITE DESIGN. HIGHLY RECOMMEND.
Samantha Green
I RECENTLY MADE MY FIRST PURCHASE FROM BURNING DESIRES, AND I MUST SAY, THE EXPERIENCE EXCEEDED ALL MY EXPECTATIONS!
Daryll Monovic
British Fires FAQs
Yes, British Fires produce real, adjustable heat alongside the flame visual, using Air Curtain technology. This means they function as a heat source rather than a purely decorative flame effect, so they can heat a room rather than just create atmosphere.
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